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Heyday is the first connected fitness training startup providing fun, personal, and safe strength training equipment and programs to active adults. 65+ adults risk losing 30% of their muscle strength every passing decade when not engaged in regular strength training. Heyday helps 55+ active adults regain their strength and build a more vibrant and active community. Our user-friendly AI-powered programs come in complemented with innovative gamified workout sessions. Low-impact resistance workouts are personalized at every step to suit you better. Know your progress every day to get ready for a better tomorrow.