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Amsterdam, Netherlands

As a the biggest sports association of the Netherlands, a prominent football club in the highest Dutch football division, and a state-of-the-art multifunctional football stadium; KNVB, AFC Ajax and Johan Cruijff ArenA have a leading position and reach in the football-, sports-, events- and smart city- and smart building-industry.  By joining forces, these organisations focus on bringing the football industry to the next level based on innovations, best practices, and (cross-industry) collaboration.